Stanley PMI, a legacy brand and household name, acknowledged the need to connect with younger generations in the highly competitive outdoor lifestyle brand industry. Under the creative direction of Hanson Dodge Creative, I developed a new logomark and series of package design concepts based on the idea of “legendary strength”. The new design was a nod to past legends and the stories that came with them but with a refreshed look and feel.
Creative Directors: Chris Buhram, Damian Strigens
Art Direction: Ben Halpin
Visual Design: Eric Holton
Hanson Dodge Creative