MODA 3 Gets Gnarly 🤙
Milwaukee based apparel company MODA 3 needed a brand identity that aligned with their customer’s passion for streetwear and urban sports. I created a concept for the company’s new identity that was based on the duality and intersection of snowboarding and skateboarding. The mark created was intended to be misused, flipped upside down, and placed on different applications recklessly. The application of the mark is ultimately up to the user but the end result is always something exciting and unexpected which is exactly what the target audience is seeking.