Medivis is a Brooklyn based startup that develops augmented reality technology for surgeons and medical students. Using breakthroughs in AI and AR, Medivis allows users to have greater precision, confidence, and understanding when working on a patient. I worked closely with the client to understand their technology, competitors, and audience in order to redesign their new brand identity and website.
The resulting brand identity was a mark inspired by the optic nerve pathway, or the path between the brain and the retina. The client’s audience was potential stakeholders at surgical and education institutions who would be purchasing the product. The new design strategically elevated lead generation using thoughtful CTAs and forms while highlighting the two different educational and surgical components of the product.
Faction Studio Inc.